Paper by Hinterhuber & Partners featured among the most frequently cited articles in Industrial Marketing Management

Paper by Hinterhuber & Partners featured among the most frequently cited articles in Industrial Marketing Management

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Published on

1 Jan, 2019

Category

News

Read time

15 min

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2012-08-01

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The article “Customer value-based pricing strategies” (Journal of Business Strategy, 2008) by Andreas Hinterhuber is among the most popular articles ever published by the Journal of Business Strategy

2012-08-01 00:00:00

Upcoming event

2009-12-15

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Andreas Hinterhuber is on the Editorial Review Board of Advances in Business Marketing and Purchasing (ABMP)

2009-12-15 00:00:00

Published on

1 Jan, 2019

Category

News

Read time

15 min

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