Book “The ROI of Pricing: Measuring the Impact and Making the Business Case” by Stephan Liozu (Case Western), and Andreas Hinterhuber (Hinterhuber & Partners) published by Routledge.

Book “The ROI of Pricing: Measuring the Impact and Making the Business Case” by Stephan Liozu (Case Western), and Andreas Hinterhuber (Hinterhuber & Partners) published by Routledge.

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Written by

Andreas Hinterhuber, Stephan Liozu

Published on

1 Jan, 2014

Category

News

Read time

15 min

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“The conceptualization of value-based pricing in industrial firms” co-authored by Andreas Hinterhuber (Hinterhuber & Partners) is published in the Journal of Revenue and Pricing Management

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Written by

Andreas Hinterhuber, Stephan Liozu

Published on

1 Jan, 2014

Category

News

Read time

15 min

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