Book review “Value first then price” (Andreas Hinterhuber and Todd Snelgrove) published in Velocity (Strategic Account Management Association)

Book review “Value first then price” (Andreas Hinterhuber and Todd Snelgrove) published in Velocity (Strategic Account Management Association)

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Published on

12 Jan, 2017

Category

News

Read time

15 min

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“Is it time to rethink your pricing strategy?” by Andreas Hinterhuber and Stephan Liozu featured by the Drucker Institute in What Peter Drucker Would be Reading

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Book “Value First then Price: Quantifying value in Business to Business markets from the perspective of both buyers and sellers” by Andreas Hinterhuber (Hinterhuber & Partners) and Todd Snelgrove (SKF) published by Routledge

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Published on

12 Jan, 2017

Category

News

Read time

15 min

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