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Special issue “Behavioral and psychological aspects of B2B pricing” co-edited by Andreas Hinterhuber (Hinterhuber & Partners) and Stephan Liozu (Case Western) published in Industrial Marketing Management.
Special issue “Behavioral and psychological aspects of B2B pricing” co-edited by Andreas Hinterhuber (Hinterhuber & Partners) and Stephan Liozu (Case Western) published in Industrial Marketing Management.
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